Skip to main content
International Coaching Federation Switzerland

ICF Zurich Chapter: Virtual event

Branding 101: how to build a strong brand for your coaching business

Tuesday, 6. September 2022 – 18:00-19:30      

Jennifer Vasilache



This interactive workshop will walk you through the fundamentals of branding, what makes a successful brand and how to start building the foundation for your brand.

People often associate branding with just a name, a logo, and a website. While these elements are important, they do not define the extent of what a brand is all about. A brand is what makes your business stand out from the crowd. It is what connects your goals to your values and your values to your clients’. It is what makes people engage with you and choose you over and over again. In the race to success, the businesses that have succeeded are the ones that took building a brand seriously. Whether you are starting a new coaching business or transforming your existing practice, when you establish a solid and strategic brand foundation, you’re setting your business up for success in the long haul.

Benefits for the participants? What are the Learning objectives?

  • Gain a deeper understanding of what a brand is and why it’s important for your business
  • Learn all the elements that compose a complete and solid brand positioning framework 
  • Define your brand purpose and core values 

About the speakers

Jennifer is a brand coach and consultant with extensive experience both in Europe and in the US. In 2020, she founded Compoze, a coaching and consulting hybrid, to help entrepreneurs and startups create meaningful brands for their businesses. She also works as a seasoned agency-trained brand consultant for the most globally recognized companies. She specializes in brand strategy, verbal identity, and cultural intelligence. 
Over the years, Jennifer has used the art and science of Semiotics in her work. With her unique coaching approach bringing Semiotics, brand strategy, and creative intelligence together, she guides her clients towards gaining valuable insights on how meaning works and leads to robust strategies that engage consumers and power business growth. 
She received her Master’s Degree in Semiotics from the University of Limoges, France. She also holds a Master’s Degree in Linguistics from the Sorbonne University in Paris, France.



You will receive 1.5 CCEUs: 0.5 CCEU Core Competencies, 1 CCEU Resource Development



Tuesday, 6. September 2022


18h00-19h30h   Workshop und Discussion

Language: English

Organized by

Matthias Läubli,  ACC, Chapter Leader Zurich



Join our ICF Switzerland Newsletter