Aller au contenu principal
International Coaching Federation Switzerland

ICF Basel Local Community: Virtual event

The Creative Brain & How to Coach It

Thursday January 26th 2023 – 18:30-20:00h      

Joseph O’Connor



Neuroscience is transforming many coaching models and creating new ones. What is the latest neuroscience research contributing to coaching - in practical terms?
In this session, gain a better understanding of emotional intelligence. Discover how to practically apply the latest neuroscience to your coaching, changing habits of thinking, improving intuition, and developing sharper focus. Also, you’ll explore how the brain works and affects how we really make decisions, as opposed to how we think we do.

Benefits for the participants? What are the Learning objectives?

  1. Decision making - how it works and how to make it better.
  2. How to approach goal setting as creative problem-solving.
  3. The three most important research-based activities for brain health for you and your clients.

PLUS Identifying other resources to help you in your continuous learning journey as coach

About the speakers

Joseph O'Connor has authored nineteen books on Coaching, Neuroscience, Neuro-Linguistic Programming (NLP), training, communication skills, management and systemic thinking.  His books have been translated into thirty languages and have sold over half a million copies worldwide. His latest book ‘Coaching the Brain – Practical Applications of Neuroscience to Coaching’. was published internationally by Routledge in February 2019 and is highly recommended by Marshall Goldsmith.
Joseph is an author, executive coach, trainer and consultant. He has given trainings in over thirty countries and specializes in executive coaching, helping executives become more authentic leaders, and keynotes in many international coaching conferences.
His first career was as a musician - a classical guitarist - teacher and concert performer. Working with other musicians he discovered the importance and difficulty of overcoming our ‘inner opponent’ - always there regardless of how skillful we become. Very clear in the performing arts, but also applies to trainers, coaches and CEOs. 
Joseph co-founded the ICC, International Coaching Community in 2001; the group has now certified over 15’000 coaches in 78 countries. Passionate about helping coaches to expand their skills and increase their influence, he founded Master Coach Academy in London in 2011, and in 2019 set up the Neuroscience Coaching Centre for coaches to access the best Neuroscience resources for coaching. (
His vision is to contribute to an integrated model of coaching – physical, mental and spiritual - to help all to act with practical wisdom in an increasingly complex world.




Thursday January 26th 2023


18:30-20:00h  Workshop and discussion

Language : in English

Organized by

ICF Basel Local Community


Join our ICF Switzerland Newsletter