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International Coaching Federation Switzerland

ICF Zurich Community: Virtual event

The Path is the Goal - An Introduction to the VIA Approach (Vocation, Integration & Alignment) in Coaching

Wenesday, 21 September 2022 – 17:00-18:30      

Lise Bruynooghe



An introduction to the VIA framework, in lat. “road” or “way”, for coaching. VIA stands for vocation, integration and alignment, three different stages that when identified by coaches can help co-create different pathways for exploration. The questions inherent to these stages are different, as is the energy exhibited by clients. In this interactive workshop, we’ll alternate theory with practice related to the different stages. We’ll further highlight the cyclicality and non-linearity of the approach and will close with peer coaching as to your own, personal VIA.

Benefits for the participants? What are the Learning objectives?

  • Gain an understanding of the VIA framework for coaching 
  • Develop the ability to identify the stage of the VIA the client brings and most effective ways for exploration. 
  • Embed adaptive action into their coaching practice
  • Have clarity as to their own VIA journey 

ICF Core Competencies

The training is coach-specific in nature, related to the Core Competencies and will help the coach further develop their skills when working with their clients. 
Coaches will learn to listen deeply beyond the words (the what) to the patterns at play and the stage the client is at in the present moment. This attention to the present moment and non-judgmental curiosity links into the coaching presence. An ability to work with via can enhance the coach’s ability to create awareness for the client and hence move from reflection into action with specific goals, while identifying any obstacles, challenges and required support. 

  • Creating awareness
  • Managing progress and accountability  
  • Coaching presence
  • Planning and goal setting
  • Active listening
  • Designing actions
  • Powerful questioning

About the speakers

Lise Bruynooghe has extensive hands-on business experience as economist, banker, transformation professional, and advisor to the C-Suite in international organisations. She is fascinated by what it takes to tilt structures within oneself, relationships, organisations and society and ultimately cares about building a more inclusive and sustainable world. As executive coach, facilitator, trainer, and supervisor for coaches and OD consultants, Lise accompanies clients from multiple industries, countries, and cultures across the globe in professional transitions and organisation-wide transformations. A mother of three, her son's cancer taught her how to dance with uncertainty, unravel complexity and embrace adaptive action, a skill she happily shares with her clients. Lise is a Professional Certified Coach and currently serves as President of the UK Chapter of the International Coaching Federation.



You will receive 1.5 CCEUs.



Wenesday, 21. September 2022


17h00-18h30h   Workshop and Discussion

Language: English

Organized by

Matthias Läubli,  ACC, Community Leader Zurich



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