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International Coaching Federation Switzerland

ICF Switzerland Chapter Basel: Virtual event

Attracting clients authentically

Thursday, 14 January 2021 18.00-19:30
Sam Allen 


In this interactive workshop, we will playfully explore who we are when we allow ourselves our full authentic expression. The workshop will create awareness around the connection between showing up fully as a person and naturally attracting resonant clients from this place. There will be opportunities to discover our different colours, styles and superpowers as coaches and we will have space to celebrate what makes us memorable and unique. There will also get the chance to brainstorm and network with fellow participants and to connect to body, voice and creativity within this process!

In addition, we will discover how tapping into our authentic expression can help us to create trust and intimacy with our clients. There will be time for small group sharing in break out rooms and further chances to share how we can best leverage our authentic strengths within our work in order to increase our coaching presence.

Within this 90 minute session the intention is to share positive energy and ideas and to bring a spirit of solidarity and sharing. There may be a lot of coaches out there but we believe that we are not in competition as we all offer something special and unique. By joining forces, we can co-create magic!

At the end of the workshop, a document will be shared with some of Sam´s personal tips for attracting clients and we will all make a commitment to what we intend to do next in order to honour our authenticity and attract new clients from this place. As is the tradition, we will also set up some accountability around our next steps and there will be some time for Q and A and a creative check out!

Benefits for the participants

  • You will come away with increased awareness of your personal offering as coach.
  • You will explore your personal presence and how this impacts your coaching presence.
  • You will discover how your authenticity helps to create trust and intimacy with your clients
  • You will get to experiment with your personal coaching colours and flavours.

Core competencies

  • Establishing trust and intimacy with client
  • Creating awareness   
  • Coaching presence  


Sam is a passionate and playful Creative Leadership Coach and Facilitator, Poet and Podcaster hailing from Southampton, England and has been living in Dornach near Basel for the past eleven years. She uses her innate intuition to help individuals, couples and teams to work past limiting beliefs and anxiety and to access and deepen their connection to their Creative Fire. Her mission is to empower people to show up consciously and authentically in their professional and personal lives. 

A quirky eccentric through and through, Sam is a real advocate for free expression and loves to guide her clients into their bodies, hearts and souls with full permission all the way! As a graduate of the CTI Leadership program, she has also been through her own transformative inner process and is am able to draw on this experience in order help her clients to evolve and make life-enhancing changes.

Throughout her early years Sam was part of an amateur dramatic society and continued on to study Drama as part of her undergraduate degree at the University of Kent. A former international school teacher of eighteen years, Sam loves to inspire and energise people through her webinars, creativity workshops and poetry recitals and is all about embracing the beautiful messiness of our humanness!

She is an ACC holder, very close to her PCC credential.


Certified coaches will receive 1CCEU core competences. 0,5 CCEU resource development for participation.



Thursday, 14th January 2021, 18.00 – 19.30


ICF Swiss members: no charge

ICF Global members: Fr. 10

Non-members: Fr.20 



Organised by

Christiane Kosub, PCC, Chapter Leader  



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